The Video Advertising Bureau released its latest State of Digital Video report (PDF), and none of its results are very surprising to anyone who’s been paying attention. Going by the number of minutes watched, 89% of video viewing was on a television set, 10% on a desktop computer, and only 1% on a smartphone. If you go by monthly reach, 93% watched TV but 83% used a smartphone. That just makes sense; no one uses their phone to settle in for a binge.
The VAB report also says that the smart TV is the fastest growing platform. If you drop by a Walmart or Target, it’s easy to see why; at least half of the TVs on the shelf are smart, and at competitive prices.
On the other hand, fewer people use desktop computers on the internet, and it looks like most of them switched to smartphones. Which is why I had to revamp this blog and FTAList.com to be mobile-friendly.
I could go on about all the info-nuggets from the infographics of the 33-page report, but if you’re curious, you really should go read the PDF!