Study shows growth in OTT subscribers
Almost two-thirds of US broadband households subscribe to at least one over-the-top TV service. That’s one of the findings of a Parks Associates report released this week. The report that also lists the top 10 OTT TV service for US viewers and notes that all of them gained subscribers since last year.
Here’s that Top 10 list:
- Amazon Video (Amazon Prime)
- WWE Network
- Sling TV
- HBO Now
- CBS All Access
Not only are these OTT services adding more viewers, those viewers are watching more often on their TV sets instead of their computers. “We are clearly seeing OTT video moving to the television,” said Brett Sappington, Parks’ Senior Director of Research. “OTT users watch OTT services on their TV screens between 17-20 days per month, much more than platforms such as a PC, smartphone, or tablet.”
There are a lot more details in the announcement about the report, so you really should go read it!