SMPTE provides a glimpse of future TV tech
The SMPTE (Society of Motion Pictures and Television Engineering) Annual Tech Conference was held last week in Hollywood. It’s one of those tools meetings, where most of the focus is on which technologies will carry the industry forward. Everyone wants the next big technological hit while avoiding perceived failures such as the 3D fad of a few years ago.
My buddy Andy Marken was on hand to cover the show in his own bite-sized style. For example, “Mary-Luc Champel, standard director for the MPEG ATSC (Motion Picture Experts Group, Advanced Television Systems Committee) noted that in studies as many as half of the folks got physically ill and that the industry would have to move slowly so VR didn’t suffer the same end as 3DTV.” Virtual reality is amazing, but maybe it’ll have trouble going mainstream? It’s much too long for me to run the whole thing here, but you should check out Andy’s full report and see for yourself.