Old joke: I can finally afford something I’ve wanted for 15 years – a 2001 Saturn hatchback.
Seriously: What do you do when circumstances change to allow you to attain what you have dreamed about for years, but those same circumstances make that prize unattractive?
When I got started with this TV stuff 10 years ago, the main topic was free-to-air satellite. There were some high-quality channels, but there was also some trash. This led to a frequently asked question, “How much does it cost to run a TV channel? Because I could do better than half of what’s up there.”
For example, White Springs TV ran a steady diet of public domain movies on the transponder that also distributed its parent company’s radio network. It looked like the work of one or two people, and it ran 24/7 for years. White Springs wasn’t trash, but it suggested that shoestring operations were possible.
I remember meeting with a satellite technician at the 2008 NAB Show to try to come up with something similar. He knew where to find some cheap satellite bandwidth and I knew where to find cheap content (more public domain rubbish, at least to start), but then we began to realize that running a linear channel is more complicated then that. We barely knew the words “playout automation,” so we never got to first base with our plans.
There were other bits of information here and there. I bought a copy of Brock Fisher’s 2008 book Start a TV Station. (He also published a 2012 version, but I never read that one.) I found a web page describing how to build a TV channel with mostly open source software components. I even experimented with a rudimentary streaming feed using TVU Broadcaster, a platform that TVU soon abandoned.
Fast forward to now. There is so much over-the-top streaming software and inexpensive hardware that I’m sure I could launch that 24/7 linear stream with just a little more research and work. But when I look around, I see that’s probably not the best idea. When it comes to streaming anything but sports, on-demand is what’s in demand, especially with younger viewers. Instead of trying to program 24 hours of mostly filler or reruns, I’d be better off creating individual shows and putting them where they can be streamed or downloaded when someone actually wants to watch them. Now that I can finally achieve my 2008 dreams, I don’t think they’re worth it.
A recurring meme at the 2016 NAB Show was the democratization of video. Equipment and streaming hosts are so inexpensive that anyone can make a movie or a short and show it to the world. The great news is that I have an equal opportunity to dazzle an audience with some amazingly fun content. All I need to do is create it.