Alexis Ohanian talking at CES

Gary’s Book Club is another way to meet industry leaders. Alexis Ohanian, co-founder of Reddit, dropped by during CES 2015. (photo by the blogmeister)

Two of the best parts of CES every year are the chance to see industry leaders in person and the chance to learn about new trends. Some of those discussions are presented as SuperSessions, free to all conference attendees, and CES just released its SuperSession schedule for the January 2017 show, now just five weeks away.

The most important session for the future of TV, both broadcast and over-the-top, is on January 5, the same day the exhibit hall opens. FCC Chairman Tom Wheeler and FTC Chairwoman Edith Ramirez will present their views for an hour starting at 11:30. Other SuperSession topics will include artificial intelligence, the sharing economy, and self-driving cars. You can find the full list here.

If you needed another reason to join me at CES, there it is. Just drop me a line so we can meet while we’re there.

Cartoon figure reclining and watching televisionThe Video Advertising Bureau released its latest State of Digital Video report (PDF), and none of its results are very surprising to anyone who’s been paying attention. Going by the number of minutes watched, 89% of video viewing was on a television set, 10% on a desktop computer, and only 1% on a smartphone. If you go by monthly reach, 93% watched TV but 83% used a smartphone. That just makes sense; no one uses their phone to settle in for a binge.

The VAB report also says that the smart TV is the fastest growing platform. If you drop by a Walmart or Target, it’s easy to see why; at least half of the TVs on the shelf are smart, and at competitive prices.

On the other hand, fewer people use desktop computers on the internet, and it looks like most of them switched to smartphones. Which is why I had to revamp this blog and FTAList.com to be mobile-friendly.

I could go on about all the info-nuggets from the infographics of the 33-page report, but if you’re curious, you really should go read the PDF!

Parks Associates logoAlmost two-thirds of US broadband households subscribe to at least one over-the-top TV service. That’s one of the findings of a Parks Associates report released this week. The report that also lists the top 10 OTT TV service for US viewers and notes that all of them gained subscribers since last year.

Here’s that Top 10 list:

  1. Netflix
  2. Amazon Video (Amazon Prime)
  3. Hulu
  4. MLB.TV
  5. WWE Network
  6. Sling TV
  7. HBO Now
  8. Crunchyroll
  9. Showtime
  10. CBS All Access

Not only are these OTT services adding more viewers, those viewers are watching more often on their TV sets instead of their computers. “We are clearly seeing OTT video moving to the television,” said Brett Sappington, Parks’ Senior Director of Research. “OTT users watch OTT services on their TV screens between 17-20 days per month, much more than platforms such as a PC, smartphone, or tablet.”

There are a lot more details in the announcement about the report, so you really should go read it!

Logos for DVR+ and VuduVudu released some great news for Channel Master DVR+ owners. Now Vudu will offer thousands of ad-supported feature films to view for free. That’s true on all of Vudu’s platforms, but it’s an especially good match on the DVR+,  which doesn’t require a monthly subscription fee for its guide data.

According to an article in Variety, the plan is to squeeze a little revenue out of some of the older films on Vudu’s virtual shelf. I’m also guessing it’s a way to bring in a lot more viewers who might be persuaded to pay a few dollars to rent the latest Hollywood blockbuster. “There’s no better value than free,” said Jeremy Verba, VP and GM of Vudu. “We see a gap in the marketplace for watching free HD movies on-demand.”

Vudu has been on the DVR+ for a long time now, but every title had to be purchased or rented. (Vudu also regularly offers TV pilots that can be “purchased” for free.) With YouTube and over a dozen other digital channels, it’s a strong incentive for DVR+ owners to plug into the internet. With a good set of broadcast channels, there’s no need to pay for entertainment.

2009 Hyatt TV interactive menu

A Hyatt TV menu from just seven years ago. Photo by Karl Baron

Remember when I mentioned that I spent a couple of weeks in Columbus OH over the summer? I thought ahead and brought the family Roku 3 receiver with me. Thank goodness Roku now has a procedure to supply the password for the hotel room to hook into the Wifi. (Although I was disappointed that Tablo never considered this scenario and wouldn’t play my home recordings on the Roku as it did on my tablet. But I digress.)

The memory of that stay popped right back to the front of my head when I read a press release from ADB of Broomfield CO, just up the street from FreeTVBlog World Headquarters. Announcing its 2016 In-Room Entertainment Preference Study, the press release promised “reveals eye-opening conclusions” that lined up with what I’ve experienced.

Hotel guests want interactive program guides. When a guest arrives, he wants to know what channels are available and what shows are on tonight. That’s so obvious to me that I once prototyped a web site to match each individual unit; subscribing hotels would maintain their channel lists on a service such as TitanTV, then provide an easy URL to guests when they arrive. That idea still might work, but it doesn’t top the immediacy of an on-screen interactive guide.

Hotel guests want to be able to stream OTT content like at home. See my Roku.

Hotel guests want to read their hotel-related messages on the screen. Like on-screen checkout? That’s been available in the big hotels for what seems like forever.

Then at the end of the press release comes the punchline. “ADB used the findings from this study to reinvent its iTV platform called vuTyme. … vuTyme also offers Searchable IPG, OTT services access like Screencasting from BYOD, direct-to-guest messaging through the TV and more.”

I have no idea whether this vuTyme is better or worse than its alternatives. But ADB is right when it reminds hoteliers what their guests really want.