Sling TV has been around since January 2015, and I’ve been a subscriber almost from the day I saw it launched at CES. As good as it was then, it continues to add new channels and options. I was reminded of that yesterday when Sling added NBC’s Olympic Channel to its Sports Extra package. And that’s when it hit me – my experience with Sling now matches my first years as a Dish Network subscriber starting in 2001.
Back then, I was lured by the low price of just $9 a month for America’s Top 100, although I paid an extra $10 to reach the next tier. The package didn’t include local channels, but I could kludge together an over-the-air antenna that straddled the dish with a special splitter to pipe the signals from my roof.
A special monthly treat was the Charlie Chat featuring the folksy persona of CEO Charlie Ergen. In those first years, Ergen would frequently announce the addition of what the business called a “digital cable” channel, something of such narrow interest that it couldn’t break into the standard 36-channel analog cable lineup. There were VH1 Classic, Nick Games and Sports, Tech TV, and so many more.
Now I feel the same about Sling. Just like those early days of Dish, it doesn’t have most of my locals, but I’m used to getting them elsewhere. The price is just as cheap, relatively speaking. It carries some funky channels such as Cheddar, Stadium, and Tribeca Shortlist that aren’t available on Dish. And the What’s On Sling blog is the modern version of the Charlie Chat, dispensing highlights, free previews, and channel announcements.
Dish has done pretty well for itself for quite a while. I hope that Sling shows similar staying power.