As we continue the summer of music videos, let me present the video I promised you last week. At the first MTV Video Music Award show, here’s the video that beat out Rockit, Every Breath You Take, Girls Just Want To Have Fun, and even Thriller, the most expensive music video ever made.
You Might Think by The Cars was not a cheap video to make either; this early computer-enhanced work cost $80,000, more than double a typical 80s video budget. Like the Nintendo Entertainment System, which came out around the same time, You Might Think looks a bit crude now but was state of the art in 1984.
There were some pretty good videos before the VMAs started. My favorite for videos that appeared on MTV too early to qualify for this first award would be The Clash’s Rock the Casbah, but Eddie Money’s I Think I’m In Love had better production values, and I Ran by A Flock of Seagulls is more iconic of that period. (Don’t You Want Me was a gorgeous video, shot on film actually, but I was always disappointed that it didn’t match the vivid word-picture of the song, since I heard that before I saw the video. Shouldn’t it have included a waitress at a cocktail bar? But I digress.) Enjoy!