Pluto TV guide screenInventing free TV packages on paper was something I used to do a lot. In the glory days of free-to-air satellite TV, the idea was to put together enough free (or dirt cheap), attractive, useful channels on one transponder to get viewers to buy and install Ku-band equipment, and then the size of the audience would attract other channels and so forth.

I’m reminded of those big ideas when I fire up Pluto TV, an amazing collection of live channels and video on demand. It’s all free, mostly ad-supported, and it makes a wonderful supplement for cord-cutters who rely on over-the-air broadcast TV.

My top two categories of typically neglected genres on OTA TV are news (most of the day) and sports (most of the week). Pluto has news covered, with NBC News, CBS News, The Weather Network, Bloomberg, and much more. And Pluto has a bit of sports, with Stadium, Big Sky Conference schools, and a couple of other Pluto-originated catchalls. There are also several live movie channels and plenty of alternative entertainment channels. The lineup changes now and then, but you can download a list (pdf). And like my imaginary satellite service, it’s asking for more channels to join its lineup.

(Lately my guilty pleasure has been Slow TV, with long, uninterrupted videos of Norwegian train rides. As with NatureVision TV, it’s a soothing background for any other activity. And for the holidays, there’s also a fireplace to “watch”. Such peaceful enjoyment!)

Pluto also offers a lot of free ad-supported on-demand movies and TV shows. Vudu’s Movies On Us is a similar free program, but I wonder whether Pluto’s inventory is larger.

Viewing platforms are not a problem. I can watch Pluto on just about anything: smartphone, tablet, Windows desktop, Roku, AirTV, and more. It’s a big reason why I’m looking forward to seeing Channel Master’s new receiver next month; if it’s based on Android TV, it’ll run the Pluto TV app. If anyone can combine a good OTA DVR (like CM’s DVR+) and Pluto TV in the same box, they’d have a great combo for cord-cutters.

 

 

If you read nothing else, check out today’s article in Wired about the origins of Net Neutrality, written by the guy who coined the term, Tim Wu. The concept that bridges, railroads, and other common carriers shouldn’t discriminate based on traffic type goes back hundreds of years, and the telecommunication version goes back to the early 1970s. Wu also offers a bit of hope from the court system. “The Supreme Court requires that an agency demonstrate its action was not ‘arbitrary’ or ‘capricious’; it must ‘examine the relevant data and articulate a satisfactory explanation for its action.'” he wrote. “And when it changes course dramatically, as the FCC has, the agency must explain why it ‘now reject[s] the considerations that led it to adopt that initial policy.’”

Joel Espelien of TDG Research wrote that despites its denials, Amazon is prepping a skinny bundle of pay-TV channels to launch in the first half of 2018 as an Amazon Prime benefit. As he pointed out, for folks who subscribe to Prime mainly for the free shipping, everything else is gravy; it “feels like it’s free.” Amazon doesn’t need to make money on TV in the short term, and getting customers hooked on a “free” set of channels might be a great opportunity to upsell them on some premiums.

And Parks Associates released a report on Smart TVs and The User Experience, as reported on today by Broadband TV News and others. It said that viewers want easy navigation and discovery in their TV interfaces. I’d add that curation underpins that discovery component, and that ease of use is paramount. When Roku first came out, I wondered why anyone would choose it over a connected, dedicated Windows PC, which could access everything the Roku could and then some. Now I know better.

When I took Dish’s offer to drop satellite-delivered locals, I thought my Dish Hopper DVR could handle recording them over-the-air. I was wrong. Maybe it’s a quirk in my particular receiver or maybe it’s systemic, but most HD OTA recordings would play back with a hiccupped soundtrack. Unwatchable.

I would have called Dish tech support by now except that I quickly switched to my old Tablo, which worked so well that I didn’t bother with my Hopper. I play my Tablo’s OTA recordings back through the Roku via my home network.

Today I noticed that Amazon has the latest model of the dual-tuner Tablo available for a lower price than I paid for my older version. It comes with better wifi support than mine (which isn’t a problem because I’ve got mine connected via Ethernet), and unlike mine it comes with 64 GB of memory built-in (but I’d recommend an inexpensive external hard drive anyway). Unlike most DVRs, it can also stream outside the home so you can watch your recordings or live TV from anywhere with an internet connection.

If you order one for yourself or as a present for a cord-cutting friend while using this link, Amazon will eventually reward me with enough hard cash to pay my hosting bill for several days – maybe a week. That would be a win for everybody.

 The Way Ahead (1944) on IMDb

The Way Ahead is an inspiring war film starring David Niven showing how disparate civilians came together to work as a British Army fighting unit. It was written by Eric Ambler and Peter Ustinov and directed by Carol Reed, who together had created a similar 44-minute training film in 1943. The Way Ahead was an expanded remake of that earlier film.

Niven’s autobiography said that the film was shown for many years for training at the British Army’s officer training school where he had graduated in 1930. It’s that good, in fact all of the top 25 in the Internet Archive Top 100 are Leonard Maltin-rated 3½ (of 4) stars or better.

Last week, David Garrick at The San Diego Union-Tribune pointed out an impartial perspective on the decline of cable TV subscriptions. Cities have reported decreases in their franchise fees, which are typically set at a fixed percentage of cable systems’ revenues. For example, the city of San Diego has seen cable franchise fees drop 12.2 percent over the past two years, an annual loss of over $2 million.

Some cities have contemplated adding a tax on internet-delivered pay-TV, but Garrick couldn’t find any that had implemented it. Do cities get a franchise fee from internet service providers? It seems to me that would fix the problem.

Coming at it from another direction is my favorite pundit, Shelly Palmer. He wrote yesterday that TV has a problem coming from the other direction – its advertisers. Network ad sales groups are trying to whip up data-driven metrics to repackage their shows to attract ad buyers in ways the Nielsen ratings don’t. “Of course, the pressure on TV ad sales is not Nielsen’s fault,” Palmer wrote. “The blame can be placed squarely on changes in consumer behavior.”

Put another way, companies that buy ads don’t really want ads, they want results, either sales or an increase in brand awareness. The truly data-driven future is when these companies can track each outcome and pay the TV intermediary accordingly.

As always, Palmer sticks the dismount. “TV, the art form, is in its platinum age. But the future present of video packaging and distribution is on-demand and digital. TV the platform simply cannot survive under its current business model. It must evolve.” I would add that the natural benefits of free broadcast TV (ubiquity, attractive price, one-to-many bandwidth usage) should keep it in the mix in the decades to come, although its evolved form has yet to be unveiled.