Erik Moreno speaking at NABThere are all kinds of fun stories coming out of the 2013 edition of the NAB Show, but what I heard this morning was not fun. During a session called Mapping the Future of Broadcast Television, one of the co-general managers of the company behind Dyle, the mobile TV system, revealed what it plans to do once the service is on its feet. Dyle viewers will be “authenticated,” and if they subscribe to a service that pays retransmission fees to local broadcasters, their device will be turned on. Left unsaid was what would happen to those poor souls who dare to watch over-the-air TV at home for free with an antenna.

Erik Moreno, co-general manager of Mobile Content Venture, was one of the panelists in the session, and he said a lot of things that made sense. There was a lot of talk among panelist about the tension between cell phone companies providing on-demand digital content and TV broadcasters, both grabbing for the same spectrum. Moreno correctly pointed out that this shouldn’t be an either-or question. “If I were God,” he said, “I would make sure to have both.” Broadcasting is the best delivery method for live and popular programming, and on-demand is great for individualized and long-tail requests.

Moreno made note of a simultaneous announcement at the show that Fox was launching a streaming app similar to that available from ABC. He said that mobile users will appreciate being able to watch the stream over their cell phones, then will be disappointed by the data usage bills they’ll get. At that point, mobile TV will have a great opportunity to catch that audience and switch them to Dyle, which would presumably need to be included in their cell phone hardware.

As I’ve pointed out before, Dyle’s press releases had been careful to note that subscriptions weren’t necessary … yet. Moreno made it clear that this was only because there are so few Dyle-compatible stations that they needed to grow the market before beginning to monetize it.

If I needed someone to create and implement a successful business plan, Moreno would be high on my list. But listening to such a casual, naked rejection of free TV over the public airwaves left me shaken and sad.

Instead of ending on such an unhappy note, let’s look to the future. In my next post, I’ll try to give you an idea of what the NAB Show exhibit hall is like. Spoiler: It’s fun, interesting, and even inspiring.

Gordon Smith at NAB Show keynoteNAB president Gordon Smith made a surprising appeal to TV broadcasters at the NAB Show keynote this morning. “The time has come for us to unite in our embrace of new technology,” Smith said, “and to realize the consequences if we don’t.”

I had expected that this NAB keynote address would be similar to those of years past, when speakers extolled the virtues of letting the marketplace work for retransmission consent (meaning that the stations have cable systems over a barrel and should be allowed to continue to take advantage), and that non-broadcast alternatives were inferior and should be fought with whatever means are available. Not this year.

Smith prepped his audience by quoting Winston Churchill, “Tact is the ability to tell someone to go to hell in such a way that they look forward to the trip.” Then rather than rail against Aereo and other threats to TV broadcasters’ second revenue stream, he seemed to suggest that the folks in the room should get out in front of streaming trends.

“For television, our future lies in our willingness to embrace new platforms, and to go where our viewers want to go,” Smith said. “Emerging technology presents a great opportunity for broadcasters to provide viewers with our highly valued content anywhere, on any device, anytime they want it.” Then he started talking about mobile TV, which is getting pushed harder this year. More about that in a later post. You can read a transcript of his prepared remarks here.

Smith was followed by Greg Walden (R-OR), chairman of the US House Subcommittee on Communications and Technology. Walden threw some red meat to the crowd, chastising the slow deliberations or overreach of the FCC. Mentioning the Satellite Television Extension and Localism Act (STELA), Walden said he’d have several more hearings and that he’s “not convinced that retransmission consent need reforming”.

After Walden was through, Smith returned to the podium and went off script. Not looking at the teleprompters, Smith told the broadcasters in the room that they need to reach out to their representatives so they’d become as informed as Walden. “Democracy goes to those who get involved,” Smith said.

I’ve said before here that Gordon Smith has been a much better spokesman for the NAB than his predecessor, even when he’s said things I disagree with. Today, he was more than a spokesman; he was a leader.

Business woman massaging tired legs

© Depositphotos.com / David Castillo

The NAB Show is coming up in just a couple of weeks, and if you’re planning on going this year (you should), then you need to know what you need to know.

First read Chris Potter’s post “10 Tips for Success at NAB“. It’s at least 90% accurate. Personally, my “alone time” (tip #4) tends to be in my hotel room, where I can drop off my handouts and swag, grab a cold drink, take a deep breath, then set out for another few hours of intense learning and interaction. And that’s part of the reason I disagree with tip #7, Get Off The Strip. Having a convenient hotel means having one within walking distance, or maybe on the monorail. The energy you lose by driving in and parking is worse than what you lose by having to line up at a buffet. But Potter’s post is a must-read, so go read it already!

Having said all that, here’s a reprint of my convention survival guide. I wrote it a few years ago with NAB in mind, but it’s good almost anywhere.

  1. Wear comfortable shoes. This is the highest priority, because if you have bad shoes, it can ruin the whole show for you. You will be walking. A lot. On hard surfaces. Most of the time, when you’re not walking, you’ll be standing. Unless you’re used to being on your feet all day, they won’t be happy with this. Find those comfy shoes now and break them in before you arrive.
  2. Have a plan, but don’t expect to stick to it. Make note of the high points that you absolutely have to see. Add some topics that sound interesting, but which don’t have the same high priority. Make a list of exhibitors you want to meet. Then walk onto the floor with the expectation that your schedule may change. There will be a lot of interesting stuff out there, including something you never thought of. Don’t be afraid to set aside what looked good yesterday when you want to learn more about something that’s amazingly cool today.
  3. Bring food. It shouldn’t be a lot. A PowerBar or Clif Bar or maybe even a Snickers will do. If you prefer something warm and mediocre, you can take a half hour to wait in line, pay too much, then struggle to find a place to eat lunch. Or you can unwrap a protein bar from your pocket or bag and munch on it as you sit and watch an exhibitor’s presentation. Save your time to visit more booths, and save your money for a real meal after the exhibit hall closes for the night.
  4. Drink, especially water. The air is dry in Las Vegas, and hours of walking and standing take more effort than sitting around all day. Dehydration will make you and your muscles feel more tired. When you pass a water fountain, take a drink. Consider bringing a small refillable bottle. And when any exhibitor offers any kind of liquid refreshment, it’s probably a good idea to take it. Come to think of it, that’s good advice on any occasion, isn’t it? (I moved this up, because that small bottle goes well with your PowerBar snack.)
  5. Get a lightweight map. If there’s an application with a map that you can load on your smartphone, (such as the NAB app), that’s the lightest map you can get. Otherwise, get the map that weighs the least. When you remember that you wanted to visit TooCool’s booth, you’ll want to know where to find it. When you want to find the nearest rest room, you’ll definitely be thankful for the map. (Update: The best rest rooms in the LVCC are along the southeast wall of Central Hall. Keep that in mind when you’re in the neighborhood.)
  6. Beware of heavy freebies. There are so many great things for free at a big show. Free magazines. Free catalogs. Pens. Paperweights. Bags for carrying them all. You can probably haul around all the pens that you’ll get, but anything that feels a little heavy at 11 is going to be a burden by 4. If you really need that two-inch-thick catalog, plan to pick it up as you leave for the night.
  7. Wear comfortable shoes. Seriously.
  8. Choose your bag well. With all those fliers and freebies, you’ll probably also want a free bag to carry them around. Don’t just grab the first one you see. Make sure your bag is substantial enough to carry the boxed iPad you hope to win. Make sure it won’t embarrass you because it’s made of coated paper, has a garish promotion on the side, has a long handle made of twine, or all three. Better is a bag made of fabric with a tasteful, colorful logo and a short, strong handle. When you see one of those, grab it fast; those are the bags that run out before the show’s over. (Update: solid fabric bags are in the majority these days, which is good. But anything that looks especially cool will still run out, so choose carefully.)
  9. Time your presentations well. If you pass by a booth with a mob standing around watching a presentation that you’d like to see, make a note of when the next showing will be, then keep moving. If you pass by a booth with a presentation that’s going to start in 10 minutes, have a seat if you think it’ll be of interest to you. Use this 10-minute break to check your schedule, check your email, and get friendly with the folks at the booth. You’ll get the benefit of an unobstructed view of a full presentation and your feet will get the benefit of a full half-hour break. Then get up and walk back to that booth you passed, if it’s about 10 minutes before that next showing.
  10. For your top priority event, get there early. If your schedule is built around the 2 o’clock show at the 3D Theater, get there at 1:30. If Harrison Ford is signing Star Wars posters at 4, get to his booth by 3. If it’s really that cool, it’ll be that popular too, and you’ll probably be waiting in a long line. If there’s no line when you arrive, hang around the neighborhood until it starts to form. If no line ever forms, make sure you’ve got your schedule right; maybe Harrison isn’t supposed to sign anything until tomorrow.
  11. Wear comfortable shoes.
  12. Wear comfortable shoes. Okay?

Giant Onkyo Headphones in front of the Gibson tentIt’s been just two weeks since I walked through an unusually blustery Las Vegas wind to visit the outdoor Central Plaza at the International CES. The Gibson tent had a 15-foot wide pair of “Onkyo headphones” at its entrance. As I paused in its sweet spot, alone in the cold, huge twin speakers thumped out a glorious, full-bodied rendition of Steely Dan’s “Do It Again”. That’s my favorite memory of the show this year.

Here are a few more odds and ends from CES 2013:

  • I was going to make this a post by itself, but I figured that you’d heard enough about streaming non-directed channels versus on-demand programming. At CES, I had a great conversation with Jennifer Baisch of iStreamPlanet. She explained how her company handled the 2012 Olympics streams with no problems, but iStreamPlanet also has clients that broadcast 24/7. The next day, I talked with a guy from a major streaming device company who didn’t want me to quote him. He said that cord-cutting is overblown, and that the overwhelming percentage of viewers continue to subscribe to pay TV. Over-the-top internet-based delivery makes a great complement to that, he said, and it will continue to co-exist with the traditional cable model. Maybe I was hasty in shutting down my streaming channel. If I come up with a compelling reason to program a new one, I’ll do it.
  • On Monday’s press day at the Mandalay Bay, the press facilities were simply overwhelmed. CES likes to say that it issues more press credentials than the Super Bowl, and when all those people cram into one large room, it’s not good. I was just leaving to get some fresh air when I spotted a flier advertising Nokia’s press hospitality suite upstairs. I went up there and enjoyed a half hour of peace and quiet, rehydrating while my phone recharged. Many thanks to Nokia for providing that oasis in the desert.
  • To me, what makes CES worth it is not the products I see, it’s the people I meet. My favorite this time was entrepreneur and Wired editor Chris Anderson, author of The Long Tail, Free, and his latest, Makers. Anderson gave a nice presentation on Makers at the American Express OPEN booth, always a great place to get good business ideas.
  • I warned you about the iPhone cases. If I said I counted each and every one of them, I’d be lying, but doing the math, I’m sure there were at least 100,000 of them physically present at CES. They were in every hall, in big booths and tiny booths, occasionally under water, but more often in long rows and columns. Here are just a couple photos of them. I have more.

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That wraps it up for me. If you want a really long post with a lot more product profiles, go visit Robert J. Elisberg’s post on his CES trip. I completely agree with everything he says up to his ninth paragraph. Unlike Robert, I was brave enough to visit Central Hall. Twice!

While most of the attention at CES goes to the flashy exhibit floor and all the cool stuff that gets introduced every year, there are always a lot of quiet conferences going on in the upstairs meeting rooms. This year, I was pleased to witness one of the best conference panels on copyright policy that you will ever see.

(Coincidentally, today is the one-year anniversary of the day Google and other sites rallied opposition to the overreaching Stop Online Piracy Act. Declan McCullagh, Chief Political Correspondent at CNet, wrote about the anniversary.)

As part of the Innovation Policy Summit, the event was “Beyond SOPA: Creating a Pro-innovation, Pro-artist Copyright Policy”. McCullagh moderated the conversation as superbly as he writes. And what an all-star panel it was:

McCullagh expressed disappointment that the invited corporate rights-holders had declined to participate, which made the discussion one-sided. But it was a great, nuanced examination of the current state of copyright, and how an enlightened system would work better for everyone. Here are a few quotes to give you a taste:

Sohn: I think we have a huge opportunity, in light of what happened (stopping SOPA) a year ago … to push for some affirmative copyright reform. … Make the other side explain why we shouldn’t bring balance back to copyright. … Let’s put it to those that want greater and stronger and longer copyright enforcement and put it to them: Why shouldn’t we have some balance? Why shouldn’t we turn the clock back to the original purpose of copyright? … I think this is the year that we push our own affirmative agenda.

Khanna: (Copyright) is a congressional-created instrument in order to maximize content creation. Which is why we can look at it from a cost-benefit analysis and say, are we actually maximizing content creation? Is there actually an author who says, “Well, I probably am not going to write that book if I only get earnings for my entire life, and then my children get earnings for 50 years. BUT I would write the book if I made money forever and then my children made money for 70 years or 90 years.” Which is the kind of argument you have to make to justify our current copyright system. … Intellectual property is actually different from tangible property, for a variety of reasons. Not the least of which is that the Constitution very clearly says it has to be for a limited period of time, whereas most property you can have forever.

Barlow: There is a big difference between a song and a toaster. Treating songs as though they were no different from toasters is absolutely not the right way to monetize creativity. … It’s simply impractical unless of course you’re a large institution that pirates the creative work of artists and holds that as your property for a century or so while you reap huge profits from it. Copyright at the moment has been serving very well to do that.

I could go on for a very long time about all of the great ideas and optimism for reforming the worst abuses of the current copyright system, but as it turns out, you can experience it for yourself. CES is presenting that session, along with the rest of the Innovation Policy Summit sessions, keynotes, and a lot more, at its CES TV site. Or you can click the embedded video above to watch the panel discussion. For more information on these topics, visit InternetBlueprint.org or the Electronic Freedom Foundation.