Vudu released some great news for Channel Master DVR+ owners. Now Vudu will offer thousands of ad-supported feature films to view for free. That’s true on all of Vudu’s platforms, but it’s an especially good match on the DVR+,  which doesn’t require a monthly subscription fee for its guide data.

According to an article in Variety, the plan is to squeeze a little revenue out of some of the older films on Vudu’s virtual shelf. I’m also guessing it’s a way to bring in a lot more viewers who might be persuaded to pay a few dollars to rent the latest Hollywood blockbuster. “There’s no better value than free,” said Jeremy Verba, VP and GM of Vudu. “We see a gap in the marketplace for watching free HD movies on-demand.”

Vudu has been on the DVR+ for a long time now, but every title had to be purchased or rented. (Vudu also regularly offers TV pilots that can be “purchased” for free.) With YouTube and over a dozen other digital channels, it’s a strong incentive for DVR+ owners to plug into the internet. With a good set of broadcast channels, there’s no need to pay for entertainment.