As I prepare for the short Daylight Saving weekend (pictured), I notice that over at TechHive, Jared Newman addressed a topic I mention too rarely – some TV viewers are not good candidates for cord-cutting. Newman is mostly on the mark but I think I can do better.
Let’s start with the reasons Newman gave. Your must-have channel list is too long. That deserves the top spot, because if you can’t live without channels X, Y, and Z, then you need a service or combination of services that will deliver them all. I would add that this is an opportunity for reflection whether that set of channels is really worth that much money to you.
Your DVR needs are too particular. Some over-the-top services are fussy about which channels can be recorded and for how long. Over-the-air channels require a device or service to record them. In general, I doubt this is the deal-breaker very often.
You have lots of TVs used simultaneously. This situation is made for live OTA TV. But if you rely on OTT services, they allow a finite number of streams. Then again, supplying a house with a half-dozen different shows at once is going to be pricey no matter how you go about it unless it’s with OTA antennas.
Your ISP still gives you a great TV deal. Except for short-term promotional offers, I don’t see such great bundle deals any more. Though internet service providers are important, as I’ll explain in a minute.
You fear change. That sounds harsh, but if you widen this just a little to say that you don’t want the hassle of changing how you get TV, then that’s more understandable.
I’ve got three more reasons why some households aren’t good candidates for cord-cutting. You can’t get good OTA reception. This might be the case if you live in an apartment in the basement or on the side of the building opposite the broadcast towers. It’s also true for customers living on the edge … of a TV market. Some of the OTT services will sell some of those stations in some markets, but for the full breadth of local OTA channels, you may need cable or pay-TV satellite.
Your ISP has usage caps. Although the need for them is questionable at best, usage caps are spreading to more cable-TV territories. They’re an excellent way for cable companies to generate more income while herding viewers to their own zero-rated content. If you’ll watch enough OTT TV to start bumping into those caps, it might not be worth switching.
You can’t get decent broadband. As of last summer, 34 million Americans lacked access to broadband internet service. Some of them get their TV via satellite, either pay-TV or free-to-air or both. Until that broadband gap gets filled, they’ve got no good cord-cutting alternative.
Most of the time, cord-cutting becomes a lifestyle choice. When someone gives up $5 lattes, it’s usually not because they can get them for $2.50 somewhere else. It’s usually because they pondered the question of whether the money they were spending could be used better elsewhere. A lot of cord-cutters aren’t looking for cheaper alternatives; they’re deciding what they no longer need to buy.