The America One logo as it looked in 1996
Eleven Sports announced today that it has launched an over-the-top subscription channel on Twitch. I’m fascinated by Eleven’s third-tier sporting events, but a unique draw for me is its connections to the long-defunct America One broadcast TV network, which acted like a dot-two diginet even in its analog days.
America One launched in 1995, carried mostly part-time by a motley collection of LPTV, Class A, cable and satellite channels, plus the occasional full-power station. Its programming mirrored its affiliate list with a hodgepodge of old movies and inexpensive TV shows, backed with a few pioneering minor-league and oddball sports events, often shown live. America One was so pioneering that it was one of the first networks to offer online live video streaming back in the 1990s when that meant a postage-stamp window embedded in a browser. Always, it seemed to be flailing for viewers.
The network’s ownership went through a lot of changes. Wikipedia says it was launched by USFR Media Group. The Internet Archive shows that in 2001 it was purchased by US Farm & Ranch Supply Company. That isn’t mentioned in the Wikipedia article, which goes on to detail shareholder moves and holding company acquisitions in the 2000s. Meanwhile, the roster of sports grew to include the Canadian Football League, the ECHL, and the National Lacrosse League among many others.
In 2011, America One spun off One World Sports. At that point, both networks were owned by One Media Corporation, headed by the chairman of the New York Cosmos of the North American Soccer League. In addition to Cosmos games, One World picked up some of America One’s live sports programming. In its heyday, One World Sports had an impressive array of foreign and minor-league games. As I type, fuboTV still has a landing page devoted to One World Sports, which continues to illustrate how important it was to fuboTV.
By 2015, One Media Corp had sold America One to Center Post Networks, LLC, owner of Youtoo TV. In November 2016, the channel’s staff was furloughed as a cost-cutting measure, and a small set of recorded events started repeating every week. As Wikipedia put it, “In March 2017, the channel was quietly replaced on television providers by a new channel branded as Eleven Sports Network.” On March 16, Eleven announced “the acquisition of certain One World Sports’ distribution assets”. And almost a year later, it’s ready for OTT.
Through the years, I kept track of America One and its sports offspring because it was one of the few channels I could never get. It so happened that I was never in range of one of its broadcast affiliates, never had DirecTV, and could pick it up only fleetingly through my free-to-air satellite dish. By the time I subscribed to fuboTV in late 2016, One World Sports had already begun circling the drain. You can’t have everything, and America One will always be the one that got away.